Masamba Kombucha
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Year
2020
Services
Branding
,
Design
,
Intro
Brand design for Masamba Kombucha to elevate packaging, logo, and messaging to reflect a vibrant, health-conscious, and eco-friendly ethos.
Process
Distinctiveness
Through market analysis we identified key differentiators. Collaboratively, we crafted a unique visual identity and messaging strategy, aligned with the tagline "For those that drink different." A main goal was to integrate vibrant aesthetics, symbolizing individuality and health consciousness. Iterative feedback loops ensured Masamba's vision was captured.
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Result
Transcend competition
The revamped identity boldly set, Masamba apart from local rivals and imported South African brands.
- The tagline has become a rally cry for those seeking an exceptional beverage experience.
- The label designs exude vitality, utilizing vibrant colors and innovative typography.
- A harmonious fusion of modernity and eco-friendliness further amplifies the brand's allure.
- The brand is on its way to captivating a broader audience and carving a lasting niche in the market.
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