Tsim & Bibi
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Year
2023
Services
Branding
,
Design
,
Development
Intro
Rebranding work to elevate the visual identity of Johannesburg-based luxury baker, Tsim & Bibi, through refreshed logos, colors, and a cohesive brand experience.
Process
Guides
Guided by the tagline "A Taste of Heaven," we embarked on a transformative journey. Our approach aimed to evoke emotions of euphoria and delight, infusing them into every element of the redesign. Steering clear of commonplace visuals like cakes, we fostered an adaptable brand identity. This strategic choice ensures future scalability and expansion into diverse domains while preserving the core emotional connection.
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Result
Metamorphosis
The new logo and visuals break free from stereotypes, allowing boundless growth into new avenues. The redesigned brand now elicits emotions of anticipation and joy, resonating deeply with the audience. The logo's versatility welcomes exploration into uncharted territories, echoing the essence of heavenly satisfaction.
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