Lauren Altman Studio
Process
Discovery and Vision
The process began with a comprehensive exploration of the brand's ethos. Lauren Altman Studio was dedicated to transforming vintage clothing into one-of-a-kind pieces of wearable art. This core principle of up-cycling and the intersection of fashion and art guided the entire branding journey. The logo was created from a customized font much like up-cycling are the roots of the brand. A custom font was created to allow use throughout.
Result
The result is a brand identity that speaks eloquently to the essence of luxury, up-cycled clothing merging with art. Lauren Altman Studio's brand radiated sophistication, creativity, and a commitment to sustainable fashion. The brand seeks to capture the attention of a discerning audience seeking unique, luxurious, and environmentally conscious clothing that is also a testament to artistic expression.
